Sponsorship Opportunities
Put your brand in front of 2,000+ passionate adventurers at a Guinness World Record attempt—backed by a Netflix hit, a global community, and the kind of audience engagement most brands only dream about.
Why Now
In 2010, an 80-year-old art dealer hid a chest worth $2 million in the Rocky Mountains and dared the world to find it. Over 350,000 people searched. Netflix turned the story into Gold & Greed: The Hunt for Fenn’s Treasure—and it didn’t just perform well. It became a cultural moment.
13.4M
Streaming hours
(Mar 27 – Jun 2025)
Most Rewatched
Series in Netflix history
38.4M
treasure.quest site visits
The Proof Point
After the Netflix series aired, 1,800 people traveled to Dillon, Montana—population 4,000—for a single book signing by one of the show’s central figures. They flew in from Germany, Australia, Belgium, Sweden, Mexico, Canada, Ireland, The Netherlands, Africa, England, Alaska, and Hawaii. No convention center. No major airport. A town with two hotels.
Seekers Summit gives this audience a real destination: Tucson’s international airport, March weather, and a full two-day program. 2,000+ attendees is the target.
Who Attends
This isn’t a general outdoor crowd. Treasure hunters are a hyper-specific, high-intent audience.
Travel-Ready
They fly internationally for events. They book flights, hotels, rental cars—without hesitation.
Gear Buyers
Metal detectors, GPS units, hiking gear, camping equipment, maps, books.
High Disposable Income
They spend on gear, travel, and experiences. Many searched for a $2M treasure for years.
Digitally Engaged
Active on Discord, YouTube, forums. They share, review, recommend.
Demographics: 65% male / 35% female • Ages 35–60 • HHI $85K+ median • 70% college-educated
The Guinness World Record
Every attendee will participate in an on-site treasure hunt designed to break the Guinness World Record for largest treasure hunt game.
Current Record
1,384
Our Target
2,000+
What this means for sponsors:
- Your logo on official Guinness World Record documentation
- Global media pickup—Guinness records generate automatic press coverage
- Permanent association with a historic moment in treasure hunting
- Content your brand can use forever
Sponsorship Tiers
Presenting Sponsor
Sold
- “Presented by [Your Brand]” on all materials
- Logo on Guinness World Record certificate
- 10-minute branded stage time at opening
- Premium booth location (10×20)
- Full-page ad in event program (inside front cover)
- Logo on event merchandise
- 20 VIP passes with reserved seating
- 3 dedicated social media posts
- Dedicated email blast to subscriber list
- Logo in all press releases
- First right of refusal for 2027
Gold Sponsor
Three Available
- Logo on main stage backdrop
- Booth space (10×10)
- Half-page ad in event program
- 10 VIP passes
- 2 social media mentions
- Recognition during ceremonies
Silver Sponsor
Five Available
- Logo on event signage
- Booth space (8×8)
- Quarter-page ad in program
- 5 general admission passes
- Social media mention
Bronze Sponsor
Unlimited
- Logo on sponsor wall
- Listing in event program
- 2 general admission passes
Treasure Hunt Sponsor
Sold
Your brand becomes part of the Guinness World Record attempt. Branded clue or checkpoint, product placement, or naming rights: “The [Brand] Treasure Hunt.” Contact us to design your activation.
Ideal Sponsor Categories
Outdoor & Adventure
REI, Patagonia, YETI, Garmin, Merrell
Travel & Hospitality
Southwest, Marriott, Enterprise, Airbnb
Detection & Search
Minelab, Garrett, Fisher
Publishing & Entertainment
Penguin Random House, Audible
Regional Tourism
Arizona Office of Tourism, Visit Tucson
Automotive & Tech
Jeep, Subaru, Garmin, onX, Gaia GPS
Who’s Already In
The Presenting Sponsor and Treasure Hunt Sponsor slots are already sold. Confirmed speakers and participants include:
Netflix Cast & Crew
Filmmakers and subjects from Gold & Greed
Active Hunt Creators
Organizers of hunts with $10K–$100K+ prizes
Top YouTube Creators
Channels with 100K+ subscribers in the treasure hunting space
Guinness World Records
Official adjudicator on-site for the record attempt
Ready to Sponsor?
Two headline tiers are already sold. Gold, Silver, and Bronze spots are still available—but this is a first-year event with built-in scarcity. Once they’re gone, they’re gone.
Contact Us